Introduction

You’ve recently stepped into the role of Ethics and Compliance Officer at MindBalance—a young, fast-growing startup with big ambitions. The company builds AI-powered mental wellness tools designed to help people manage stress, understand their emotions, and build healthier habits. Each app learns from user behaviour, offering personalized advice and insights tailored to individual needs.

It’s exciting work. You are part of a team that believes technology can support well-being in real, human ways. But building something helpful—and doing it responsibly—are not always the same thing. As the company scales up, the questions grow more complex.

What does fairness look like when algorithms are involved? How do we ensure transparency when users can’t always see how decisions are made? Where’s the line between supporting mental health and collecting too much data?

This WebQuest is your starting point.

So, take a breath. This isn’t just about checking boxes. It’s about thinking with care and asking the right questions at the right time. It’s where you’ll explore what ethical AI looks like in practice, and where your voice, your analysis, your judgment can shape the direction of a product that may soon reach millions.

You’re ready? Let’s begin!