Task

Your mission is to support SilverConnections in defining and communicating the social value they provide, both to the seniors they serve and to the broader community and partners they hope to engage.

To do this, you will:

1. Identify the needs, barriers, and motivations of SilverConnections’ target users (adults aged 50+), using AI-based tools to simulate user feedback and analyze key insights.
2. Apply the Value Proposition Canvas to design a clear, relevant, and distinctive value proposition that addresses the identified needs and reflects SilverConnections’ mission.
3. Create a prototype or visual representation of your value proposition (e.g., an app screen, infographic, or poster) using AI-assisted design tools.
4. Propose basic growth strategies, following the AAARRR framework (Awareness, Acquisition, Activation, Retention, Referral, Revenue), to help SilverConnections scale their reach and strengthen their sustainability.

Are you ready to support social enterprises in creating solutions that truly reach, include, and empower the communities they care about?

Your learning journey has just begun.