Resources
To effectively complete this WebQuest, learners will need access to the following tools and platforms:
Analytics and Social Media Tools
- Google Trends – Identify trending topics and search behaviors.
- Instagram Insights – Analyze follower demographics and engagement.
- LinkedIn Analytics – Evaluate post performance and audience data.
- Facebook Page Insights – Monitor reach, engagement, and audience metrics.
- YouTube Studio Analytics – Track video performance and viewer demographics.
- Metricool – Manage and analyze social media content.
- Emplifi – Optimize social media strategies with AI-driven insights.
- HubSpot – Comprehensive marketing analytics and CRM tools.
AI Assistance
- ChatGPT – Generate mission statements, stakeholder messages, content calendars, and KPI dashboards.
Educational Resources
- In Prev. Section
Template pack
Mission Statement Builder Template
|
Prompt |
Your Input |
|
What problem are you solving? |
E.g., lack of digital literacy in rural youth communities |
|
Who are you helping? |
E.g., young people in remote areas |
|
What do you believe in? |
E.g., equal access to education and digital tools |
|
What’s your core method or approach? |
E.g., using AI-powered tools to deliver digital literacy content |
|
Draft Mission Statement |
We exist to [solve this problem] for [group], because we believe [core value]. |
|
Marketing Hook / Tagline |
E.g., “Empowering youth with AI-driven knowledge” |
|
Emotional Call to Action |
E.g., “Join us in bridging the digital divide—one community at a time.” |
Stakeholder Map Grid Template
|
Stakeholder Group |
What They Care About |
How to Reach Them |
Message Strategy |
|
Internal Team |
Purpose, clarity, efficiency |
Slack, Email, Team meetings |
Transparent, inspiring updates |
|
Young Participants |
Access to tools, learning support |
Instagram, WhatsApp, in-person events |
Friendly, visual, empowering |
|
Donors / Funders |
Impact, transparency |
Reports, LinkedIn, email |
Data-driven, credible, purpose-aligned |
|
Community Leaders |
Local benefits, inclusion |
Events, calls, flyers |
Collaborative, respectful, localized |
|
Media / Influencers |
Good stories, engagement |
Email pitches, DMs |
Human-interest, visual, emotional |
One-Month Content Calendar Template
|
Week |
Platform |
Post Theme |
Content Format |
CTA |
Goal (Engagement / Awareness / Conversion) |
|
Week 1 – Mon |
|
Intro to mission |
Carousel Post |
Follow us |
Awareness |
|
Week 1 – Wed |
|
Story from the field |
Article |
Share your thoughts |
Engagement |
|
Week 2 – Tue |
|
KPI spotlight |
Infographic |
Tag a friend |
Awareness |
|
Week 2 – Thu |
Instagram Stories |
Behind-the-scenes |
Short videos |
Ask us anything |
Engagement |
|
Week 3 – Mon |
Newsletter |
Monthly update |
|
Read more |
Conversion |
|
Week 4 – Fri |
YouTube |
Impact highlight |
Video |
Subscribe |
Awareness |
