Community & Stakeholder engagement. AI-powered Social marketing & Communication strategies

This topic explores how social enterprises can leverage AI to optimize marketing strategies, engage audiences, and amplify social impact. Through a mix of AI tools and strategic planning, learners will develop a comprehensive marketing strategy that includes content creation, KPI tracking, and platform optimization.

Understand the key components of a social marketing strategy.
Learn how to use AI tools for content creation, optimization, and campaign monitoring.
Design a targeted social marketing campaign using AI-enhanced tools.
Identify and track digital KPIs for campaign success.
Reflect on ethical considerations when using AI in marketing strategies.

AI tools for content creation and campaign planning (ChatGPT, Canva AI)
Social media analytics tools (Instagram Insights, Google Trends) for audience behavior analysis
Content scheduling and distribution tools (Canva, Buffer) for post and engagement planning
SMART goal framework for creating clear, actionable campaign objectives