Learning objectives

Knowledge

• Understand what a value proposition is and how it works in social enterprises.
• Understand how AI can enhance inclusivity, accessibility, and community alignment.
• Learn the structure of the Value Proposition Canvas.
• Understand the AAARRR framework and its relevance to scaling social impact.

 Skills

• Use AI tools to brainstorm user insights, refine messaging, and design tailored solutions.
• Apply the Value Proposition Canvas to map customer segments and value.
• Co-create and iterate a clear and compelling value proposition.
• Translate strategic insights into a practical growth plan.

Responsibility & Autonomy

• Develop empathy toward diverse stakeholder needs.
• Cultivate curiosity and creative problem-solving using AI.
• Embrace feedback and iteration in the design process.
• Embrace ethical thinking when applying AI to social services.